Group Evaluation - 明珠肉骨茶

• Your group opinion and why you selected 明珠肉骨茶

We done a survey after reviewed several comments and recommendations among students in UTAR, we decided to have a look and try it. Before that, we were recommended by one of our group member about the taste of the soup that has thickness aromatic of herbs that taste just fine! It is highly recommended to those who haven’t tried it before.

• Its classification of e-commerce by the nature of the transactions or interactions

Ming Chu bak kut teh sells its product to customers through traditional business transactions and has been practising brick and mortar model which it operates their business through physical shops which operating from Monday to Friday.

• Its business models

By value proposition strategy, Ming Chu bak kut teh has its special taste compare to others bak kut teh. Besides, Puan has provided customization of the ingredient of bak kut teh due to different customers’ demand. The important thing is he uses the freshest and sufficient raw material to cook the bak kut teh.

In revenue model, Ming Chu bak kut teh has earn its revenue by selling its main product bak kut teh, side dishes and drinks. They provided pre-order services via phone call to reserve.

In the market opportunity, Puan intended focus his business for non-Islamic due to he is selling non-halal food. In Kampar area, most of the residents are Chinese, and also included UTAR and KTAR students in Kampar area.

Ming Chu bak kut teh has popularity with its food since years ago. Although they have their own facebook page to promote their food, is but the viral marketing is the most powerful advertising by word-of-mouth through bloggers

• Its basic approach used in marketing and advertising

The basic approaches used by Ming Zhu Bah Kut Teh in marketing are Relationship marketing and Online Word of Mouth.

Relationship marketing is one of the marketing methods that focus on building a long-term relationship with customers. Seller must have a deeper understanding of its customers. By using this marking strategy, business people are attempting to build rapport with their customers instead of only selling activities. For an example, the boss of Ming Zhu Bak Kut Teh will often took photo with their customers and posted it in some social media network like facebook in order to express their appreciation to their customers.

Besides, Ming Zhu Bah Kut Teh used Online Word of Mouth basic approach too. This basic approach is a marketing method through customer online feedback and participation in social media forums such as Facebook, Instagram or Blogger. This is one of the most effective and efficient marketing strategies since people are likely to trust others by their words. Nowadays, people can get most of the information like reputation, review and comments about a particular shop from the internet. For the shop who possessed most of the good comment and reputation online, it will having the advantage compare to others shop. For an example, for a Utarian who consume the food or beverage from Ming Zhu Bah Kut Teh shop. If he/she think this shop has the delicious food, he/she will post a status to share this delicious food with his/her friends. This can help the shop for free promoting.

One of the advertising methods used by Ming Zhu Bah Kut Teh is Facebook. In this internet booming era, almost 9 out of 10 people will possessed a Facebook account for social purpose. By using Facebook, Ming Zhu Bak Kut Teh can reach more people and promote its product to different group of people. The facebook account for Ming Zhu Bah Kut Teh is https://www.facebook.com/Kpr.MingZhu.BahKutTeh/?fref=ts.

People can find more information about Ming Zhu Bah Kut Teh through his official facebook account. For an example, the information can get from its account like business hour, operating day, off day, location and so on. For some emergency case or unusual close day, Ming Zhu Bak Kut Teh also will post a status in his facebook page to inform its fans. By the way, for the people who have some comment about its food, they also can post their review or comment in the facebook page in order for Ming Zhu Bah Kut Teh to improve and serve better in future.

• Recommendations to improve businesses through e-commerce

Ming Chu Bah Kut Teh should create an official website. Customers can view the shop background, entire menu, prices and all special offers through official website. It can promote the business and attract new customers.

Besides, they should create an online order system for the area nearby. Online food ordering is a process of ordering food through a web page or app. It allows customers to order online in their shop website and choose delivery to their place. Payment can be pay by credit card or the payment will collect on delivery.It can increase the efficiency of the shop and bring convenience to their customers.

Lastly, Ming Chu Bah Kut Teh should create more advertisements in social websites. They can post photos or videos of their products in social website like YouTube, Twitter, Tumblr, Instagram or Blog. They can come out with some promotion in their advertisement which provides clear and adequate information such asthe promotion date and products which they offered in the promotion.